Why Mobile Friendly and Mobile Responsive
Just Won't Hack it in 2020 and Beyond
Any web development approach focusing on building a site that's "mobile friendly" or "mobile responsive" causes all sorts of problems for today's buyers. These problems go way beyond performance.
Website editing for desktop and mobile on nearly all platforms is a complete nightmare! Things that are in one place on your computer screen are in totally different places on your mobile phone or tablet. Then you find yourself going back and forth, reshaping your main site to make sure it works on mobile.
This is truly backwards for today's mobile-first consumers and clients.
What if Your Site Was Built for the Way Your Buyers Search?
Building sites the classic way is completely frustrating and a huge waste of time. We've built sites for years, so we know.
Even worse for you and has a larger effect on your potential buyers, is you're compromising the performance of your website!
Platforms like Wordpress, GoDaddy, and Wix can't load quickly when there's so much to figure out in the background after adding all your unique design elements, plugins, and scripts.
So, the question remained...
How could we get you the absolute most incredible performance on all devices and end the editing and development headache for both you and us?
Then we found the answer is amazingly simple...
What if we reversed everything?
What if we build for the smallest mobile device first?
If Mobile First is Truly First, Then...
It makes perfect sense...
The idea behind current websites should be reversed. You can't be mobile-first if you build the desktop first.
Instead, we start building your pages on the smallest screen first, because it forces you to add the most important elements on your site first. Then add additional elements as the screen size increases.
This ensures everything fits together as it should, because you've essentially built your site for each size screen, instead of trying to shrink a larger site into a smaller screen. No more square pegs in round holes.
Like so many ideas, it sounds great in theory, but would it actually work?